1. Use White Space Effectively
First tip to improve website user experience(UX Design) is to consider utilizing white space wisely in your website designs. It is important to note that the term “white space” does not solely refer to the colour white, but rather refers to the design’s sense of openness or breathing room for visual clarity. This helps the users to focus on the essential information and contents of the website.
The meaning of white space in layout design is crucial. If a design is overly complex, it may actually distract the user’s attention and hinder effective communication of the intended message.
Users tend to favour clean and simple website designs that highlight the message and purpose of the website rather than designs that are overcrowded with multiple elements and lack breathing room. They believe that a design that emphasizes a brand’s identity is better reflected in less complex layouts.
Users are more likely to have a positive response to websites allowing them to easily navigate and access necessary information. Make sure to utilize white space effectively to alleviate user fatigue and reduce complexity, thus providing a more streamlined for website user experience!
2. Speed Optimization
As our world becomes faster-paced, people increasingly value services that are both efficient and of high quality. They want to spend their time effectively, achieving their goals in the most productive way possible.
In this kind of situation, if a user is directed to your website but it takes a long time to load, what will happen? Most users won’t tolerate the wait and will bounce to another website. As a result, your website will receive a poor rating.
Marketers conduct extensive research and analyze data to determine the cause of a high bounce rate, but ultimately, the speed of the website is likely to be the most significant factor contributing to a high bounce rate. Remove any unnecessary images
Remove any unnecessary contents and compress size to provide better speed for website user experience!
3. Appropriate Contents
Anything new that we experience, whether it’s a product or food, is usually judged by its first impression. Nowadays, the trend is to convey information through visuals such as images or videos rather than text-based information. It’s inevitable that the first thing that catches our eye is the image, even before we read the content. Therefore, the use of appropriate images that fit the company/brand/page/content is crucial, as it determines the first impression of your brand to website users, and also affects their level of interest and engagement. The decision to explore more of the website or not is often made within a split second based on the first image.
To obtain the necessary information on a website, users require appropriate written content that is well-worded and flows smoothly, without becoming tedious.
A well designed product detail page with meaningful contents can help increase sales by providing users with the necessary information to increase their desire to purchase.
Everything that can be used to appeal to users on a website should be utilized to its fullest potential!
4. Keep Everything Consistent
The overall design of a website, including font size, colour, spacing, banners, etc., should be consistent, while the purpose and content of the pages may differ.
Users are more likely to navigate different pages and find what they need comfortably when the design elements remain consistent throughout the website.
Establishing consistency for in design not only helps to reinforce a website’s credibility but also plays a significant role in establishing its brand identity. On the other hand, inconsistency in design can lead to confusion and mistrust in users, resulting in a negative impact on their overall website user experience. Therefore, maintaining a consistent design throughout the website is essential for creating a positive user experience and building trust with users.
5. Make Different Elements Visually Distinct
The modern, simple, and minimalistic design is a trend, but the most important aspect is how to incorporate the brand’s identity into that design.
To provide an eye-catching, enjoyable, and comfortable experience, certain elements must naturally stand out and be unique.
For instance, impactful headings that describe the content in one line or Call to Action (CTA) buttons such as “Join Now,” “Subscribe,” “Call Us,” and “Book Now” must be designed according to their purpose.
Additionally, to aid users’ comprehension, emphasized texts should be highlighted and colour selection should be appropriate to ensure that no text is buried or overlooked.
6. Make Your Website Responsive And Mobile Friendly
Mobile has become an indispensable part of human life.
Can you imagine a world without mobile?
Mobile has become a close friend to us, and we spend a lot of time browsing and shopping on it.
If a website is designed only for desktop, is it really a website that provides the best experience to users? Absolutely not!
A website viewed on a desktop screen and one viewed on a much narrower mobile screen will be significantly different.
The layout, image size, and placement of important buttons must be designed for a mobile-optimized version to provide a comfortable experience for users when viewing the website on mobile.
The Google crawler that exposes websites to users will also select websites that are user-friendly on both desktop and mobile during the crawling process and display them at the top of search results.
7. Detect 404 Page
What users expect when clicking on a link is to be taken to the page they want to view and get the information they are looking for. If a 404 page appears within a website, how do you think users would react? They will no longer invest their time on that website and will leave it.
As a result, the website will not receive positive feedback in terms of website user experience. To find out if there are any 404 errors, you can use tools such as Google Webmaster tools or Broken Link Checker.
It is also recommended to create a custom 404 template. This template will inform the user that there is an error with their request and guide them to relevant pages on the site. This way, even if a 404 page appears, you can provide users with a good experience by giving them the right approach.
8. Incorporating User Feedback
Always take into account your customers’ opinions. If you aim to improve your visitors’ experience, what could be more insightful and guiding than users feedback?
They can identify various points of improvement that actual users can find, despite how much the creators think from the user’s perspective.
To gather their opinions, you can create a page where users can share their thoughts on your website’s user experience, or add a survey with direct questions such as “Please tell us about your website experience, what did you like and what needs improvement?”
It is a practical way to identify improvement areas for the website to get on the right track.
9. On-site Search Bar
Utilizing the on-site search bar is a skill for optimizing website user experience! Visitors who use the search bar on a website usually do so because they are genuinely interested in the content or products. Always review and prepare to provide search results that match the searched keywords, taking into account the possibility of users misspelling their search terms.
If the desired results come up even when the user misspells their search, they will feel that the website is perfectly prepared for them.
Avoid presenting too many results unrelated to the search and provide filtering options to help users get closer to what they are looking for. Concise and accurate search results can increase user purchases and enable them to search more frequently on the website.
10. Segment Key Information
Last tip for improve website user experience is using bullet points to organize key points and present the information that users want to see at a glance. When information is organized and presented in a way that is easy for users to find, it helps both parties achieve their desired goals quickly.
Using bullet points is a great way to present information, but adding icons that are appropriate for the content can also make it more visually appealing and engaging.
Another smart technique to improve the quality of your website is to condense long pieces of information into the most important and essential points. This is an important task and one of the smartest ways to make your website stand out.
If you want to find more about UX design, click the link and you can find out about 10 examples of good user experience. You can also check our works here.